Cove Brand Guide

COVE Brand Guide

This brand guide is designed to be a tool – a set of standards for creating and maintaining consistency across all facets of the COVE brand. It provides a foundation and specifications for visual elements, as well as overall tone, to maintain the integrity of the brand.

The COVE brand is designed to uphold and align with the COVE mission. Every brand application, small or large, is important to the bigger picture; consistency is key.

COVE Mission

To create awareness, communicate and educate who we are and how better visualization can play a role in solving a problem.

Brand Personality

Actionable
Trusted
Innovative
Human
Proven
Prestigious
Premium

Versions

There are three versions of the COVE logo: the primary full color, reverse with the yellow tagline, and full reverse.

Clear Space

It is very important the logo has proper clear space surrounding it – it should not be too close to any other graphic elements or the edge of a page. Be sure to refer to the diagram below when placing the logo into artwork.

Minimum Size

The logo should never be used at less than 1” wide in size for any application.

Violations

The following images show examples of logo violations – be sure to refrain from using the logo any of these ways.

Do not rotate or change the orientation of the logo in any way.

Do not stretch the logo.

Do not add a drop shadow or any other effect to the logo.

Do not change the color of the logo.

Do not change the lockup of the logo in any way.

Do not crop any part of the logo in any way.

Animated

There are also options for utilizing an animated logo for video. Below is a preview of the animation options, as well as a button to download the .mpg files for the logo animations.

Palette

COVE has a palette of three colors; blue, navy and yellow. Use the values below, as necessary when creating COVE materials.

Blue

HEX: #507ABC

RGB: 80, 122, 188

CMYK: 62, 38, 0, 0

PMS: 2129

Navy

HEX: #161939

RGB: 22, 25, 57

CMYK: 89, 83, 34, 23

PMS: 2768

Yellow

HEX: #FCCC38

RGB: 252, 204, 56

CMYK: 0, 8, 75, 0

PMS: 113

Usage

The primary color of the COVE brand is the blue. The navy is a secondary color, and the yellow an accent which should be used much more sparingly. The example below gives a rough ratio percentage of how much each color that should be used on a single piece.

Accessibility

Accessible design allows users of all abilities to navigate, understand, and use your brand successfully. COVE strives to be accessible across all applications of its brand. With that in mind, the following examples walk through what color combinations are acceptable, and the best way to use them.

Navy/White

Can be used for smaller text and body copy, as well as larger.

Blue/White

Can be used for large text and headlines.

Blue/Navy

Can be used for large text and headlines.

Navy/Yellow

Can be used for smaller text and body copy, as well as larger. However, keep in mind yellow should be used as an accent color only.

Blue/Yellow

Can be used for very large text and headlines, however use very sparingly.

Yellow/White

Best used for non-text elements, and very sparingly.

Typefaces

The typefaces for the COVE brand are Futura PT and Brandon Grotesque and should be used as outlined below.

Futura PT

Futura PT is used for headlines. More usage notes can be found below in the "Usage" section, but the weights Demi, Bold, and Heavy can all be used.

Brandon Grotesque

Brandon Grotesque is used for body copy. More usage notes can be found below in the "Usage" section, but the weights Light and Medium be used.

Usage

There is a range of typography styles to choose from for COVE. Outlined below are some usage examples for print materials, but the styles and proportions can be translated or scaled to larger format or digital graphics as well.

Font: Futura PT
Size: 26
Leading: 24
Kerning: 0
Weight: Bold
Case: Title case

Font: Futura PT
Size: 18
Leading: 24
Kerning: 0
Weight: Demi
Case: Title case

Font: Futura PT
Size: 11
Leading: 12
Kerning: 200
Weight: Demi
Case: Uppercase

Font: Futura PT
Size: 12
Leading: 15
Kerning: 0
Weight: Heavy
Case: Title case

Font: Brandon Grotesque
Size: 14
Leading: 21
Kerning: 0
Weight: Light
Case: Sentence case

Font: Brandon Grotesque
Size: 14
Leading: 21
Kerning: 0
Weight: Medium
Case: Sentence case

Font: Brandon Grotesque
Size: 12
Leading: 16
Kerning: 0
Weight: Light
Case: Sentence

Font: Brandon Grotesque
Size: 12
Leading: 16
Kerning: 0
Weight: Medium
Case: Sentence

Licensing

These COVE fonts are available for purchase and licensing below.

Alternately, if you are using Adobe Creative Cloud, both of these fonts are currently available for free use through Adobe Fonts – also linked below.

Futura PT Brandon Grotesque Adobe Fonts

Alternate Fonts

If Futura PT and Brandon Grotesque are unavailable and cannot be purchased or licensed, the alternate typeface, Arial, can be used. It should be automatically available on most user systems (Mac & PC).

Arial can be substituted for both headlines and body copy.